or Meta Platforms, which owns Facebook and Instagram, would be less inclined to bid because they would face antitrust scrutiny for buying a competitor. One viable option could be a sale to a private-equity firm or consortium of firms, which would keep TikTok as a standalone company and could take it public via an initial-public offering, a few analysts said.Įxperts also noted that big tech companies that already run social-media businesses, such as YouTube parent Google Inc. The app would cost more than most companies would be willing to spend, particularly during an economic downturn, with analysts estimating that the price tag for its US assets could fall anywhere between $40 billion and $100 billion. US officials are demanding that TikTok divest its American business from its Chinese owners in a move that some believe would reduce its potential risk to national security.īut the list of companies that would actually consider buying TikTok is small, experts told Insider. The Chinese government could also block a TikTok sale outright before bidding kicks off.Analysts said a few companies like Microsoft, Oracle, and private-equity firms are likely buyers.The Biden administration and CFIUS are pushing for a sale of TikTok in the US. ![]() ![]() Account icon An icon in the shape of a person's head and shoulders.
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